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Dnyx Digitala division of Dnyx Business Solutions
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Dnyx Digitala division of Dnyx Business Solutions

Chennai's AI-powered digital marketing agency. We help local businesses grow online through SEO, paid ads, content, email, WhatsApp marketing, and creative design.

Est. August 15, 2026 · Chennai, India
+91 88700 88619admin@dnyxdigital.inChennai, Tamil Nadu, India

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  • Search Engine Optimization
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  • Meta (Facebook & Instagram) Ads
  • Content Creation
  • Email Marketing
  • WhatsApp Marketing
  • Graphic Design & Creatives

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Made with ♥ in Chennai, India

HomeWorkBoutique Jewellery Brand
Content & BrandingJewellery & Lifestyle120 days

Boutique Jewellery Brand

“From word-of-mouth to a full AI-powered digital brand presence”

Brand IdentitySocial MediaEmail MarketingGoogle Ads

Client details are under NDA — industry and strategy are shared with permission.

3x

Revenue Growth in 120 days

AI-Powered Strategy
The Challenge

What we were up against

A 15-year-old family-run jewellery store in Chennai relied entirely on word-of-mouth and walk-in customers. They had no website, no social media presence, and no digital strategy whatsoever. A younger, social-media-savvy customer base was discovering competitors online and choosing them over a store they'd never seen. The brand had no digital identity to show for 15 years of craft.

Our AI-Powered Approach

How we solved it

We started from absolute zero — creating a complete brand identity, launching a high-converting Shopify storefront, building Instagram and Facebook presence, and running a blended strategy of organic AI-assisted content, automated email marketing, and targeted Google Shopping Ads. Each phase was data-led from day one.

Tools & Platforms

ShopifyGoogle AdsMeta Ads ManagerMailchimpCanvaWhatsApp Business APIGoogle Analytics 4
The Strategy

Phase-by-phase breakdown

Every engagement follows a structured, AI-assisted process — no guesswork, no shortcuts.

1

Brand Foundation

Creating a digital identity worth wearing

  • Brand identity design — logo, color palette, typography, brand guidelines
  • Product photography guidelines and aesthetic styling brief
  • Instagram and Facebook business profile setup and optimization
  • Shopify storefront with curated product listings and SEO-optimized descriptions
  • AI-generated brand copy, product descriptions, and taglines
2

Content & Community

Building an audience that loves the brand, not just the products

  • Monthly content calendar with festival-themed jewellery showcases
  • Behind-the-scenes craftsmanship Reels (became most-shared content type)
  • Email welcome series for new subscribers — 15% purchase rate achieved
  • User-generated content campaign encouraging customers to share their looks
  • WhatsApp broadcast to existing customers for exclusive offers and previews
3

Paid Growth & Email Automation

Scaling what was working with paid media and marketing automation

  • Google Shopping Ads for high-intent jewellery search queries
  • Meta Ads for festival season and bridal collection campaigns
  • Email drip sequences — browse abandonment, cart recovery, post-purchase
  • Lookalike audiences built from existing buyer list for prospecting
  • Dynamic retargeting for website product page visitors
Projected Outcomes

What this strategy delivers

3x

Revenue Growth

Online and in-store combined across 120 days

12K+

Instagram Followers

Organic growth in 4 months with zero paid promotion

28%

Email Open Rate

Vs. 20% industry average — strong list engagement

4.1x

Google Ads ROAS

On Shopping and Search campaigns combined

Ready to grow?

Want a strategy like this for your business?

We'll audit your current marketing, identify the biggest opportunities, and propose a custom AI-powered strategy — completely free.

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