“Filling classrooms with high-intent students at ₹42 per lead”
Client details are under NDA — industry and strategy are shared with permission.
300+
Leads/Month at ₹42 CPL
A competitive exam coaching institute in Chennai was spending ₹80,000/month on Meta Ads with poor results — cost per lead was above ₹200, enrollment rates were low, and there was zero retargeting strategy. Broad interest targeting was reaching audiences with no intent to enroll, wasting significant budget.
We rebuilt the Meta campaigns from scratch — moving from broad targeting to a precision-layered audience strategy using behavioral data, lookalike audiences built from their existing student database, and a 3-stage retargeting funnel. Every ad creative was tested in an AI-driven A/B framework before scaling.
Tools & Platforms
Every engagement follows a structured, AI-assisted process — no guesswork, no shortcuts.
Identifying wasted spend and building a new targeting framework
Setting up a multi-stage funnel for maximum lead quality
Weekly data-driven optimization to reduce CPL and scale volume
300+
Leads Per Month
Qualified student inquiries delivered monthly
₹42
Cost Per Lead
Down from ₹200+ — a 79% reduction
3.2x
ROAS
Return on total ad spend including management fee
40%
Enrollment Rate
Leads converting to paying students
We'll audit your current marketing, identify the biggest opportunities, and propose a custom AI-powered strategy — completely free.
